NOMATIC Colorways
Client:
NOMATIC
Role:
Contributing Designer
Lead Developer
Summary:
NOMATIC is creates travel and camera carry gear built to last a lifetime. Some of NOMATIC’s classic styles were ready for a refresh, so we took a careful look at our customers’ favorite items and identified opportunities to introduce new colorways, reduce material consumption, and make thoughtful improvements based on feedback.
For example, we developed a new material for the classic Toiletry Bag. By adding a wipeable, durable coating to the back of the body material, we eliminated the need for an additional liner layer. This innovation reduced weight, increased capacity, improved flexibility, and lowered overall material consumption. We also enhanced other features and introduced two new color options.